Marketing
Insight Demand, growth & retention
Why it matters
Marketing shapes awareness, demand, and long-term customer value. Effective marketing converts traffic into leads, and leads into loyal customers through targeted messaging, data-driven channels, and optimized funnels.
Business benefits
- Generates predictable lead streams.
- Improves ROI through channel optimization and attribution.
- Increases lifetime value with retention-focused campaigns.
Suggested actions
- Run a channel mix analysis to focus on high-performing sources.
- Set up tracking and attribution to measure true ROI.
- Use lifecycle campaigns to reduce churn and increase CLTV.
Quick metrics to track
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Conversion rate by funnel stage
- Customer lifetime value (CLTV)